I heard a word on TV last night that I don’t think I have ever heard on TV before. “LAYAWAY.” It’s certainly not a new concept — I’ve just never heard it on a TV ad. K-Mart is advertising to “start your holiday shopping early, put it on layaway and Read more…
Help me show how effective social media can be as a recruiting tool! I’ve already spammed my networks on LinkedIn, but now I’m casting a wider net by posting this on my blog. I’d love to raise some eyebrows and impress my colleagues here at VeriSign with the effectiveness of Read more…
Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. Read more…
WHEREAS I don’t really give a rat’s a** what your logo looks like, as long as you don’t change the taste of Diet Pepsi (by the way, I preferred the way it tasted last year, when the cans were light blue. It tastes funny now.) However, I would appreciate it Read more…
Where does the time go? I decided to take a look… 11:32 AM: Check GMAIL and see that Geoff Livingston has sent me an invite to a Web seminar hosted by Network Solutions. Network Solutions? Wow, I guess their Social Media Swami, Shashi Bellamkonda is showing them the way. 11: Read more…
I recently put together a Social Media Program plan for 2009. My hope was to expand our existing blog program into a larger entity that would coordinate and oversee the social media efforts of our disparate business units. There is a need for proper processes and policies, and especially for Read more…
I attended the “Network Roundtable” conference here in Virginia. Social Network Analysis (“SNA”), also known as Organizational Analysis “ONA” is an established field with many professionals who make their living doing this (who knew?) It was not a large conference but people came from across the country and around the Read more…
(Second of a two-part article). Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. We met through some Gia Lyons Twitter matchmaking. We discussed a wide variety of topics, including the types of campaigns that HP has run. One successful campaign sponsored by HP Read more…
Part one of an “interview” with HP’s Tac Anderson Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing Read more…
And the Lord of Social Media said “Go forth and blog and tweet and link to others, and ye shall rise from certain obscurity.” And I did. And it was good. I’ve been googling myself for eight years with very little satisfaction. I never ranked above the fourth or fifth Read more…