We were doing social media before it was called “social media” — which actually started with AOL 30 years ago. Initially, social media was a new and effective way to humanize companies. But somewhere along the way, things got out of control. Now, your company messages are lost in the noise. You may have great content, but do you know whether or not it’s moving the needle on your business goals? Social media is still effective for some companies, but others should carefully evaluate their metrics to make sure their budget is being well spent.
Data-driven insights should inform content strategy and business processes. We can optimize your content strategy by analyzing metrics — starting with social media — while taking a holistic approach to your communications strategy.
We’ll uncover actionable insights to drive decision making. We can also help you demonstrate the ROI of traditional and digital communications initiatives by mapping success to organizational goals.
- Social media “tune-up” and insights
- Evaluation of Return on Ad Spend
- Social media analytics
- Digital content strategy
- Recommendations for organic social media channel growth.