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social media campaign

employee evangelism

Your Employees are Your Biggest Advocates

Empower your employees to talk about your brand. They’re your most powerful advocates. Authentic interactions with your employees can go a long way towards building trust in your brand. Paying an agency to Tweet or Blog or Facebook on your behalf betrays that trust.

By karensnyd, 11 years ago
social media campaign

Dear Pepsi: Stop Anointing and Start Listening

WHEREAS I don’t really give a rat’s a** what your logo looks like, as long as you don’t change the taste of Diet Pepsi (by the way, I preferred the way it tasted last year, when the cans were light blue. It tastes funny now.) However, I would appreciate it Read more…

By Karen Snyder, 12 years ago
social media campaign

Tac Anderson: Measuring ROI, B-to-B Marketing, and the Role of the Strategist

(Second of a two-part article). Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. We met through some Gia Lyons Twitter matchmaking. We discussed a wide variety of topics, including the types of campaigns that HP has run. One successful campaign sponsored by HP Read more…

By Karen Snyder, 12 years ago
employee evangelism

Social Media at Intel: Humor Included

Thanks to some Gia Lyons matchmaking, I spoke with Jeff Moriarty, Social Media Community Manager at at Intel. We discussed their social media program, along with a variety of other things, including social media job titles and Intel’s new Intel Insider Program. Jeff has created some new titles for us Read more…

By Karen Snyder, 13 years ago
social media campaign

Microsoft spends Millions to “Go Social”

I found this new story “Microsoft Goes Social to Push E-Mail, IM” from Twitter. GeorgeDearing writes: “always get a little scared when I see a headline referring to a company “going social” — It’s implicit, STOP” http://snurl.com/2p0ja The point of “being social” (as Maggie Fox explained at BlogPotomac) is that Read more…

By Karen Snyder, 13 years ago
social media campaign

The new “Intel Insider Program”

The Intel Insider Program sounds awesome. At first. But look a little deeper… — The group contains no actual Intel Employees (as one would infer from the term “insiders”). I saw a comment from an employee begging to be included in the fun.— They have gathered together a “group of Read more…

By Karen Snyder, 13 years ago
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