Empower your employees to talk about your brand. They’re your most powerful advocates. Authentic interactions with your employees can go a long way towards building trust in your brand. Paying an agency to Tweet or Blog or Facebook on your behalf betrays that trust.
WHEREAS I don’t really give a rat’s a** what your logo looks like, as long as you don’t change the taste of Diet Pepsi (by the way, I preferred the way it tasted last year, when the cans were light blue. It tastes funny now.) However, I would appreciate it Read more…
(Second of a two-part article). Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. We met through some Gia Lyons Twitter matchmaking. We discussed a wide variety of topics, including the types of campaigns that HP has run. One successful campaign sponsored by HP Read more…
Thanks to some Gia Lyons matchmaking, I spoke with Jeff Moriarty, Social Media Community Manager at at Intel. We discussed their social media program, along with a variety of other things, including social media job titles and Intel’s new Intel Insider Program. Jeff has created some new titles for us Read more…
I found this new story “Microsoft Goes Social to Push E-Mail, IM” from Twitter. GeorgeDearing writes: “always get a little scared when I see a headline referring to a company “going social” — It’s implicit, STOP” http://snurl.com/2p0ja The point of “being social” (as Maggie Fox explained at BlogPotomac) is that Read more…
The Intel Insider Program sounds awesome. At first. But look a little deeper… — The group contains no actual Intel Employees (as one would infer from the term “insiders”). I saw a comment from an employee begging to be included in the fun.— They have gathered together a “group of Read more…