Overly opportunistic, inauthentic interactions lead to a lack of trust. on social media Your social media content should be integrated into your overall corporate strategy. Have a laugh at the expense of these unfortunate companies, but don’t join them on a list of social media #FAILS. Thinking of using bots Read more…
When people use ineffective hashtags on Twitter, it reminds me of the “Friends” episode where Joey didn’t understand how to use air quotes. He used them on random words. Hashtags should only be used if they will bring your content to a wider audience or if they are necessary to track a campaign where Read more…
Are you having a metrics-tential crisis? Just keep these words of wisdom in mind….
Have fun thinking up clever content, monitoring, and engaging with fans. But if you can’t demonstrate the value of your program to management, then eventually nobody will see the point in keeping it around.
In this story: Osama Bin Laden Dead, The Story Twitter Broke we learn that the first person to break the news of Osama Bin Laden’s death was Keith Urbahn (chief of staff for the office of the former Secretary of Defense, Donald Rumsfeld). He posted it via his @KeithUrbahn Twitter Read more…
The hype around social media just seems to be growing. But as the initial glow of this new medium wears off, it’s going to be up to us to prove the ROI of social media. (Thanks to Steve Mann for showing me some great case studies about smart companies who Read more…
Here at VeriSign, we’ve proven that Twitter can be used to capture sales leads and make sales. But we are also seeing all kinds of other interactions that happen on Twitter. These include: Requests for information / help with products Suggestions for product features (e.g., “VIP iPhone app should work Read more…
You’ve been valiantly foraging through the social media wilderness, publishing blog posts and Tweeting your heart out. Wouldn’t it be nice to see the fruits of your labor? Here are a few tools I use to track blog success. I started using these methods for our Corporate Social Media efforts Read more…
In February, a friend who is an excellent personal trainer asked me how she could use social media to improve her business and attract clients. “What’s the difference between a Web site, a blog, Facebook, LinkedIN, and Twitter?” she asked me. She already had a Facebook account to connect with Read more…
Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. Read more…