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social media metrics

social media campaign

Microsoft spends Millions to “Go Social”

I found this new story “Microsoft Goes Social to Push E-Mail, IM” from Twitter. GeorgeDearing writes: “always get a little scared when I see a headline referring to a company “going social” — It’s implicit, STOP” http://snurl.com/2p0ja The point of “being social” (as Maggie Fox explained at BlogPotomac) is that Read more…

By Karen Snyder, 17 years ago
blog metrics

The Power of Commenting on Other People’s Blogs

I found this post as I discovered “ProBlogger. When you find an interesting blog, it really affirms their influence when you see that 7,000 other people follow them on Twitter. I click “follow” so I don’t have to subscribe to their RSS feed because I never check Google Reader. ProBlogger Read more…

By Karen Snyder, 17 years ago
blog metrics

ROI of Blogging: Cisco’s Social Media Program

Figuring out the ROI of bloggging has become my quest for the Holy Grail as I try to educate my company. But the best part about working in social media is how open and helpful everyone is. We’re all on the same boat, being tossed violently in a perfect storm. Read more…

By Karen Snyder, 17 years ago
social media conference

Great end of week: Social Media Conference and Presentations

Today the inimitable Katie Paine (communications measurement guru) is honoring our offices with a visit. The meeting started out small, but there are so many people across the company who are interested in social media. They are excited to be able to measure the results of their campaigns, whether they Read more…

By Karen Snyder, 17 years ago

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