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social media case study

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Why in the World do people use Snapchat?

Snapchat came up. I confess I do see the appeal in those creepy Face Swaps.

By kikisnyd, 9 yearsMarch 23, 2016 ago
social media case study

Is Twitter Finally Ready for Its Close-Up?

In this story: Osama Bin Laden Dead, The Story Twitter Broke we learn that the first person to break the news of Osama Bin Laden’s death was Keith Urbahn (chief of staff for the office of the former Secretary of Defense, Donald Rumsfeld). He posted it via his @KeithUrbahn Twitter Read more…

By kikisnyd, 14 yearsMay 3, 2011 ago
social media case study

Advanced New Media Strategies Conference

I recently attended the “Advanced New Media Strategies Conference” for Federal agencies in Alexandria, VA. There were lots of great Social Media case studies, both internal and external. Here are my notes from some of the highlights of the conference: Why Use Social Media? • To be alerted when the Read more…

By kikisnyd, 14 years ago
enterprise social media

Nortel uses their PR Blog to Discuss Financials

I think it is interesting how more and more companies are turning to their blogs to communicate “serious” financial news. Nortel’s PR Blogger Weighs in On Negative Financial Coverage PRWeek (11/17/08) Daniels, Chris One day after Nortel announced a massive third-quarter loss and layoffs of 1,300 employees, new media manager Read more…

By Karen Snyder, 16 years ago
enterprise social media

Help create believers in Social Media!

Help me show how effective social media can be as a recruiting tool! I’ve already spammed my networks on LinkedIn, but now I’m casting a wider net by posting this on my blog. I’d love to raise some eyebrows and impress my colleagues here at VeriSign with the effectiveness of Read more…

By Karen Snyder, 17 years ago
enterprise social media

Steal This Social Media Plan!

I recently put together a Social Media Program plan for 2009. My hope was to expand our existing blog program into a larger entity that would coordinate and oversee the social media efforts of our disparate business units. There is a need for proper processes and policies, and especially for Read more…

By Karen Snyder, 17 years ago
enterprise social media

Company Culture at HP creates an Integrated Social Media Program

Part one of an “interview” with HP’s Tac Anderson Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing Read more…

By Karen Snyder, 17 years ago
enterprise social media

The ROI of Internal Social Media

We are on a mission to “sell” social media internally. I recently created a presentation about “The ROI of Internal Social Media” The information is based on a case study from Radford University entitled: “The Relationship Between Social Capital, Transaction Costs, and Organizational Outcomes“ The reason I did the presentation Read more…

By Karen Snyder, 17 years ago
enterprise social media

Autumn Truong of Cisco: Moving in the Right Direction

There is nothing more encouraging than talking to someone who is doing REALLY cool stuff. I had the good fortune to speak personally with Autumn Truong of Cisco today. We met last year at the SNCR forum in CA. Autumn used to manage the virtual events for Cisco, but now Read more…

By Karen Snyder, 17 years ago
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