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social media case study

Is Twitter Finally Ready for Its Close-Up?

In this story: Osama Bin Laden Dead, The Story Twitter Broke we learn that the first person to break the news of Osama Bin Laden’s death was Keith Urbahn (chief of staff for the office of the former Secretary of Defense, Donald Rumsfeld). He posted it via his @KeithUrbahn Twitter Read more…

By kikisnyd, 14 yearsMay 3, 2011 ago
social media metrics

Capturing Leads and Tracking Conversations on Twitter

Here at VeriSign, we’ve proven that Twitter can be used to capture sales leads and make sales. But we are also seeing all kinds of other interactions that happen on Twitter. These include: Requests for information / help with products Suggestions for product features (e.g., “VIP iPhone app should work Read more…

By kikisnyd, 16 years ago
social media evangelism

Making sense of the social media landscape…

In February, a friend who is an excellent personal trainer asked me how she could use social media to improve her business and attract clients. “What’s the difference between a Web site, a blog, Facebook, LinkedIN, and Twitter?” she asked me. She already had a Facebook account to connect with Read more…

By kikisnyd, 16 years ago
social media metrics

Thou Shalt Blog and Tweet and Google Thyself

And the Lord of Social Media said “Go forth and blog and tweet and link to others, and ye shall rise from certain obscurity.” And I did. And it was good. I’ve been googling myself for eight years with very little satisfaction. I never ranked above the fourth or fifth Read more…

By Karen Snyder, 17 years ago
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