Overly opportunistic, inauthentic interactions lead to a lack of trust. on social media Your social media content should be integrated into your overall corporate strategy. Have a laugh at the expense of these unfortunate companies, but don’t join them on a list of social media #FAILS. Thinking of using bots Read more…
When people use ineffective hashtags on Twitter, it reminds me of the “Friends” episode where Joey didn’t understand how to use air quotes. He used them on random words. Hashtags should only be used if they will bring your content to a wider audience or if they are necessary to track a campaign where Read more…
It’s challenging to show a direct impact sometimes with social media. The nature of these platforms is that people are browsing, having some fun, and not seriously considering buying anything or registering for something. Get creative and find other ways to demonstrate the value of your work.