Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. Read more…
Part one of an “interview” with HP’s Tac Anderson Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing Read more…
After meeting with other Social Media professionals at Cisco, Intel and SAP, I have noticed three distinct characteristics that appear to contribute to the success of Social Media programs: 1. Social Media Initiatives came from “the Top:” At Cisco, John Chambers’ blog post about the iPhone lawsuit set off an Read more…
I had another fun conversation today with Amy Paquette of Cisco. Our first chat was in June: see my post on “The ROI of Cisco’s Social Media Program.” Amy and I plan to chat at least once a month “until it doesn’t make sense for us to chat anymore” (but Read more…
Figuring out the ROI of bloggging has become my quest for the Holy Grail as I try to educate my company. But the best part about working in social media is how open and helpful everyone is. We’re all on the same boat, being tossed violently in a perfect storm. Read more…
There is nothing more encouraging than talking to someone who is doing REALLY cool stuff. I had the good fortune to speak personally with Autumn Truong of Cisco today. We met last year at the SNCR forum in CA. Autumn used to manage the virtual events for Cisco, but now Read more…