Empower your employees to talk about your brand. They’re your most powerful advocates. Authentic interactions with your employees can go a long way towards building trust in your brand. Paying an agency to Tweet or Blog or Facebook on your behalf betrays that trust.
I think it is interesting how more and more companies are turning to their blogs to communicate “serious” financial news. Nortel’s PR Blogger Weighs in On Negative Financial Coverage PRWeek (11/17/08) Daniels, Chris One day after Nortel announced a massive third-quarter loss and layoffs of 1,300 employees, new media manager Read more…
Help me show how effective social media can be as a recruiting tool! I’ve already spammed my networks on LinkedIn, but now I’m casting a wider net by posting this on my blog. I’d love to raise some eyebrows and impress my colleagues here at VeriSign with the effectiveness of Read more…
Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. Read more…
I recently put together a Social Media Program plan for 2009. My hope was to expand our existing blog program into a larger entity that would coordinate and oversee the social media efforts of our disparate business units. There is a need for proper processes and policies, and especially for Read more…
I attended the “Network Roundtable” conference here in Virginia. Social Network Analysis (“SNA”), also known as Organizational Analysis “ONA” is an established field with many professionals who make their living doing this (who knew?) It was not a large conference but people came from across the country and around the Read more…
Part one of an “interview” with HP’s Tac Anderson Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing Read more…
After meeting with other Social Media professionals at Cisco, Intel and SAP, I have noticed three distinct characteristics that appear to contribute to the success of Social Media programs: 1. Social Media Initiatives came from “the Top:” At Cisco, John Chambers’ blog post about the iPhone lawsuit set off an Read more…
I believe that it’s in our best interest to plan and strategize around a social media program. How do I balance that with needing a “quick win” to gain executive support of our program? Something that justifies my job title?
Thanks to some Gia Lyons matchmaking, I spoke with Jeff Moriarty, Social Media Community Manager at at Intel. We discussed their social media program, along with a variety of other things, including social media job titles and Intel’s new Intel Insider Program. Jeff has created some new titles for us Read more…